2020 hasn’t been the best year for travel photographers. Thanks to a certain virus, we’re now confined to our home countries. Most have cancelled their trips. And, if we’re being realistic, things are looking dire for our industry.
Don’t get too down on yourself, though. Soon, this bad time will pass. When it does, we’ll resume our globetrotting ways, but with a greater appreciation for its awesomeness!
Until that day comes, however, let’s make the most of this forced downtime. Below, we’ll explore how you can become a better travel photographer in the days ahead.
Step Up Your Marketing Game
If a travel photographer is looking for clients, but nobody’s around to hear them, do they make a sound? To get clients, prospects need to know you exist. In other words, you need to learn how to market.
Start by learning about your target market. By defining your target customer, you’ll be able to write effective ads and website copy. Next, figure out where they hang out online. This way, you’ll be able to make the most of your social media outreach efforts.
As you progress, networking opportunities will present themselves. Before you attend mixers and conferences, though, stock up on travel photographer essentials. These include things like business cards, portfolio photo books, brochures, and more.
Sharpen Your Shooting Skills
Right now, your competitors are spending too much time watching Netflix. Instead of letting your skills stagnate, sharpen them. Get online and learn new photography techniques. Then, head out to hidden local gems. Or, if it’s too dangerous to leave town, wander around your neighbourhood.
Using what you’ve learned, improve how you capture scenes. Do this every day, and you’ll emerge from this crisis a better photographer than before.
Research Engaging Destinations
Before 2020, certain destinations were, for the lack of a better term, played out. There’s more to the world than Western Europe or Southeast Asia. Yet, that’s all we see on Instagram and travel blogs.
In 2021 and beyond, resolve to walk the path less travelled. Will you explore the hinterlands of Mongolia? Or, will you see what’s up in Suriname? Find a place that calls out to you and make plans to go there post-COVID.
Build Passive Income Products
Most travel photographers got robbed this year. With nowhere to go, assignments dried up. However, a few kept making money as the rest of us scrambled to regain our footing. This isn’t necessarily based on luck– in most cases, they built multiple streams of income well before 2020.
Some teach photography courses on Udemy, while others sell their photo books through their Shopify Store. These are just a few examples of passive income streams – there are endless ways to make extra money online.
By creating a product of your own, you can finally remove yourself from the feast/famine cycle that defines freelance work.
Emerge From 2020 Stronger Than Ever
It’s been a rough year. But, by up-skilling, making plans, and exploring new opportunities, 2021 can be a far brighter year. You’ve got this!
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