Since it’s legalization in December 2018, the popularity of CBD has exploded, with the industry now generating billions of dollars annually. This massive economic expansion comes as survey data indicates that 1 in 7 Americans have tried PCR CBD Oil.
CBD’s popularity is attributable to a variety of factors, including a growing body of scientific research which indicates that CBD may be beneficial at addressing a slew of problems. CBD’s versatility also helps explain its popularity, as it can be consumed in a variety of ways, including capsules, tinctures, vaping juices and more.
Indeed, one of the most popular ways to consume CBD is through food, either by purchasing premade CBD edibles or adding it to food directly. There is a slew of CBD recipes available to cooks and bakers which allow users to ingest CBD in the food or drink of their choosing.
Broadly speaking, it’s safe to say that the popularity of CBD and food will continue to rise in 2020. So, what are the latest CBD food trends? Here’s a look.
Mainstreaming of CBD Food
Perhaps the most interesting facet of the continued expansion of CBD directly related to trends within the subset of CBD and food, but that CBD is rapidly becoming the trend of the food industry.
The National Restaurant Association surveyed 650 chefs for what they thought would be the top food trends of 2020. The overwhelming winners were CBD. These trends included:
- Cannabis & CBD drinks.
- Cannabis & CBD food.
The fact that CBD was the top two trending items for the world’s most successful chefs speaks volumes about its potential and promise. CBD is becoming more and more popular, even to people who are involved in other industries. While it certainly isn’t hard to find CBD food or drink recipes (a simple Google search will suffice), this may mean that more creations are on the not-so-distant horizon.
Remember, popularity usually breeds more popularity. If chefs start cooking more with CBD, they will discuss CBD more on social media or in interviews. That means that more CBD pieces will appear in the media and within the food industry. This, in turn, will lead to even more press. Thus, it seems likely that CBD becoming mainstream among chefs will further popularize CBD amongst the masses.
More Than Sweets
Even the briefest look any CBD vendor that sells CBD edibles will almost certainly show CBD gummies, chocolate or other sugary and sweet snacks. This is the most popular way in which CBD edibles are sold. However, that’s not to say that it will last forever. As the CBD market evolves, and as more food professionals become interested in CBD, it is safe to say that expansion will occur. This may mean that vendors will start to sell CBD in healthy food, as opposed to just snacks. Furthermore, it also seems likely that niche markets will begin to develop. We may begin to see CBD-based restaurants or CBD food chains.
An Evolving Governmental Regulatory Scheme
According to the Food & Drug Administration, adding CBD to food is currently illegal. That’s part of the reasons why some members of Congress have proposed changing the way in which the FDA is regulated in order to require them to regulate CBD as a food additive, thus clearing potential regulatory pathways.
Despite their current stance, the FDA has yet to issue any cease and desist orders on the manufacturing or sale of CBD food & drinks. Instead, they have concentrated relatively minor regulatory actions on requiring CBD stores to stop marketing CBD as if it has definitive medical benefits. This could change in the future. As such, it is likely that marketers and purchasers will have to keep an eye on this space in order to determine how the Food & Drug Administration will regulate CBD food sales.
While much of the research regarding CBD has been positive in terms of CBD’s ability to make a beneficial difference for its users, it is very clear that more research is needed. One of the areas in which that research is needed is on the specifics of CBD food.
Many questions about CBD and food remain, including:
- How can certain foods help or hurt the impact of CBD on your body?
- What specific impact does CBD passing through your digestive system have, particularly when compared to taking CBD via other means?
- What are the effects of consuming CBD at the same time as drinking alcohol?
Given CBD’s rising popularity and obvious economic potential, these are major issues, and ones which will likely see more research in the future.
At EZlief, we value customer’s satisfaction and build our company’s structure with a single goal in mind: “Enhance Customer’s Life with High-Quality CBD Products”. With that said, we offer a large selection of CBD goodies for our users to select, from Oral-Based to Topical and Cosmeceuticals. Our CBD’s extracted products are crafted from the highest quality Phytocannabinoid-Rich (“PCR”) Industrial Hemp Oil, and with the most reliable extraction technology in the market – the Supercritical CO2 Extraction.